Content writing and SEO content writing are not the same thing.     And that’s where most people get it wrong.     You can write a beautiful blog post, and still get zero traffic from search engines and here is why     Content writing is about what you want to say     You’re teaching, educating, entertaining, or storytelling for humans.     It’s mostly emotional, personal, or brand-driven.      Think of newsletters, social media captions, or brand blogs that no one searches for, but people love to read.     SEO content writing is about what people are searching for     Here, you’re writing with a strategy.     You’re still creating for humans, but you’re also feeding search engines the right signals.      That means you are:   • Using the right keywords • Structuring your post the way search engines like • Answering questions real people are asking • Including internal links, headings, and a meta description • Making sure your post can actually rank       Let me give you an example:     Let’s say you run a skincare brand.     A regular content writer might write:     “Why your skin deserves love”This is deep, thoughtful, nice to read… but it might not show up on search.     An SEO content writer will write:     “5 Affordable Skincare Products for Oily Skin in Nigeria” this is very searchable, and useful for people trying to buy.     Both are valuable.      But only one is likely to bring organic traffic over time.     So if you’re writing blogs and wondering why nobody is finding them, it’s probably because:     • You’re writing for vibes, not search • There’s no keyword strategy • The content isn’t structured for ranking     Want your blog to start doing the real work?     I write SEO content that helps your brand show up on search engines and attract people who are actually searching for what you offer.     I also help you audit your blog and set it up for success.     Let’s turn your blog into a traffic channel, not just a journal.     Send me a message let’s get started.

Imagine walking into a store where the salesperson immediately starts pushing products in your face, telling you to buy something without even asking what you need.    Annoying, right?    That’s exactly how digital marketing feels without content marketing.     Content marketing is the difference between forcing a sale and attracting the right customers effortlessly.    It’s not just about creating blog posts, social media updates, or videos, it's about creating content that makes people stop, pay attention, and trust you.    Because the truth is, nobody wakes up thinking about your product.    They’re thinking about their own problems.   And if your content doesn’t help them solve those problems, they’ll keep scrolling.     In digital marketing, you have ads, SEO, email marketing, and social media.    But without content, none of these strategies work effectively.    You can run ads all day, but if your content doesn’t connect, people will ignore them.    You can try to rank on Google, but without valuable content, nobody will stay on your page.    Digital marketing is the engine, but content marketing is the fuel that keeps it running.     And content marketing is more than just writing, it’s about strategy.    It’s knowing what your audience wants before they even ask.    It’s creating content that educates, entertains, or inspires them.    It’s turning strangers into followers, and followers into customers, without begging for a sale.     Think about the last time you made a purchase online.    Did you buy from a random ad, or did you engage with the brand’s content first?    Maybe you read their posts, watched a video, or received emails from them before you finally decided to buy.    That’s content marketing at work. It builds trust before the transaction ever happens.     At the heart of it, content marketing isn’t about you, it’s about your audience.    Content marketing in digital marketing means incorporating effective content strategy into building your presence online.   Remember : Value attracts.        

A few years ago, when I started selling online, I thought, "If I just start posting, people will start buying."😃     Now? It’s not funny anymore.     I kept posting for over 30 days with little to no results—until I attended an event where we were taught how to actually market online.     You hear people say, "Just bring your business online," and you think it’s easy, right?     Well, let me tell you the truth.     You’re in for something deeper.     It’s like opening a shop on your street and hoping that just because people walk past, they’ll buy from you.     If it were that easy, everyone would be making millions by now.     Digital marketing is beyond posting   It’s about getting people to care—because once they do, that’s when you start seeing results.     Let me ask you this:     The first time you bought something online, what was going through your mind?     And now, what makes you keep going back to buy from the same vendor?     If you really want to sell online, you need to ditch some things and start doing it the right way.     Beyond the usual “People buy from those they know, like, and trust," here’s what you need to understand:   Nobody cares about your product—yet.   Harsh? Maybe.     But think about it—you scroll past millions of posts daily. Offers, discounts, giveaways… and yet, you didn’t stop at my perfume collection or my LinkedIn offer.     Why?     Because people don’t care about products. They care about themselves.     You’re reading this now because, at this moment, you care. You’re ready to figure out how to get people to notice what you sell.     And that’s the key—the moment people see themselves in your content, you’ve got their attention. People don’t buy products; they buy feelings.   I recently purchased a video editing course—not just because I wanted to learn, but because I wanted to feel like a pro by the end of it. (Well, that’s what the ad made me believe. 😃)     Now, think about the last thing you bought online.     You didn’t just buy it because it was “nice.” You bought it because it made you feel something—excited, secure, confident, or maybe even relieved.     That’s the secret sauce of marketing. If your content doesn’t make people feel, they won’t buy.   Trust is built before the sale happens.   People don’t buy from strangers.     If they don’t trust you, they won’t buy from you—simple.   And trust isn’t built in a day.     It comes from showing up consistently, sharing value, proving that you know your stuff, and actually caring about your audience.   If I come to your space online and I see just product   Well, I am already thinking something off about this person.   At the end of the day, selling online isn’t about tricks or hacks.     It’s about connection.   The brands that win aren’t the ones shouting the loudest.     They’re the ones making people feel seen, heard, and understood.     Ensure to reach out if you need help with creating your online marketing strategy.

Email marketing is dead! I've heard this severally but here is the truth👇    Email marketing is evolving, and significant shifts are already here.    If as a business owner or corporate brand, you haven’t been paying attention yet, now is the time to start building your email list and incorporating ESPs into your marketing budget.    Some of the changes in the email marketing ecosystem are these:   AI-driven personalization. It will go beyond simply including a recipient’s name in an email.    AI technology will enable us to craft emails that feel deeply personal and relevant to our audience.    Imagine receiving an email with a subject line that speaks directly to you or content that adapts based on your previous interactions with a product or website.    Even the timing of when an email is sent will be optimized for you.   Although this has already been in place, the improvement is to ensure the email gets to you when you will see it.   Another major trend will be the rise of interactive emails.    The days of static emails filled with just text and images will be over.    Emails will allow users to interact directly within their inbox.    You may get to vote on your favorite products, participate in quick polls, or even browse a mini-catalog all without leaving your email.    This will make email communication much more engaging and enjoyable.   There will also be an increase in hyper-personalization.    Personalization will extend beyond merely using someone’s name.    Emails will leverage various data points—such as past purchases or current online behavior like recent searches—to deliver content that truly matters to each recipient.    For instance, if someone has items in their shopping cart, they may receive an email showcasing exactly what they left behind, alongside recommendations for similar items.   As privacy concerns continue to grow,  We will emphasize the importance of building trust.    Marketers will need to be transparent about how they utilize data, focusing on sending emails that genuinely provide value and nurture relationships- no more irrelevant spam.   What are your thoughts on these changes?  Which trend excites you the most?  I’d love to hear your opinions in the comments!   Also, do well to share with your fellow marketers.

In today's digital age, having a strong online presence is important for any business or professional looking to make a mark. And when it comes to building your brand or business, one social media platform that can help you achieve your brand goals is LinkedIn.   (I know what you're thinking... "LinkedIn? Isn't that just for job seekers and recruiters?") Nope!  LinkedIn is so much more than that.  It's a professional networking platform that can help you build your personal brand, establish your business as a thought leader in your industry, and even drive sales.   Yes!   You can generate leads from LinkedIn   So, why should you build your brand or business on LinkedIn?  Connect and Build Relationships Building your brand or business on LinkedIn helps you connect with the right people, showcase your expertise, and grow your influence. It's like having a 24/7 networking event at your fingertips because it's a social networking platform.   With over 700 million professionals on the platform, LinkedIn offers unparalleled opportunities for connection and growth. It's not just for job seekers anymore; it's a platform for thought leaders, entrepreneurs, and businesses to connect, share ideas, and build relationships.   Establish Yourself as an Authority How does it feel to be an authority in your field or niche?   By building your brand or business on LinkedIn, you can establish yourself as an authority in your industry.  Share your expertise through engaging posts, articles, and comments. Showcase your achievements and experiences. And connect with other influencers and thought leaders in your space.   Increase Your Visibility LinkedIn is an influential platform for increasing your visibility and reaching a wider audience. With its vast user base and powerful search functionality, LinkedIn makes it easy for people to find and connect with you as long as your profile is well optimized.   Attract New Opportunities By building your brand or business on LinkedIn, you can attract new opportunities, including business collaborations, speaking engagements, and even job offers. It's like having a digital business card that opens doors to new connections, collaborations, and deals. Whatever skill you have is appreciated on LinkedIn.   How do you Get Started on LinkedIn? Here are some tips to get you started: Connect with other professionals and influencers in your industry. Create a strong LinkedIn profile that showcases your brand and expertise. Share engaging and informative content that adds value to your audience. Participate in LinkedIn groups and discussions to build your network and establish yourself as a thought leader.   So, if you're not already on LinkedIn, what are you waiting for?  Create a profile, start sharing valuable content, and watch your brand grow.   Well, I know it can be overwhelming to get started.  That's why I've created the LinkedIn Growth Academy, where you can learn how to: Optimize your LinkedIn profile for maximum visibility Create engaging content that resonates with your audience Build relationships and establish trust with potential clients Drive website traffic and generate leads   Join our Growth Academy today and start growing your personal brand and business on LinkedIn. Send a DM Now!   #LinkedInGrowth #PersonalBranding #BusinessGrowth